Session 3: Financial Mastery and Fundraising

• Objective: Master financial planning and learn strategies for effective fundraising.

• Focus Areas:
• Key financial statements and metrics to monitor.
• Crafting a compelling pitch and identifying potential investors.
• Preparing for your $100,000 funding round: strategic use of funds and valuation.

• Deliverables:
  • Develop a detailed financial plan with projections for the next two years.
  • Create a compelling pitch deck for potential investors.

Session 4: Marketing Mastery and Branding

• Objective: Build a strong brand and implement targeted marketing strategies.

• Focus Areas:
• Analyzing your target market and creating customer personas.
• Digital marketing essentials: SEO, social media, and content marketing strategies.
• Crafting your brand's story and positioning in the market.

• Deliverables:
  • Design a marketing plan with specific campaigns to boost brand awareness and customer engagement.
  • Develop detailed customer personas based on your market research.